Michael Riego

Michael 'Mick' Riego is a creative, resourceful and entrepreneurial brand builder with in-depth expertise across all facets of marketing, brand-

ing and communications in corporate and boutique environments. With a wide-ranging skill set, he is seasoned in reducing marketing costs, mana-ging cross-functional teams and executing multi-prong marketing strategies. He possesses a sharp acumen for consumer tastes and trends and a keen eye for adver-tising, interior, architectural, furniture and visual design.

As Senior Vice President of Marketing for Danskin, where he was tasked with invigorating the 134 year-old brand’s image and elevating awareness of its core activewear business, he led branding, marketing and communications initiatives for the international apparel manufacturer and oversaw PR, media planning, creative services, catalogs, direct mail, licensed products, trade

shows, e-commerce, and multi-channel sales support. He leveraged its innovative fabric technologies

and created strategic marketing

partnerships to maintain category

leadership.

He identified product extension opp-

ortunities through market research

and co-created ‘halo’ lines that open-

ed up new upmarket retail channels.

action plans, and led the develop-

ment and execution of B2B and

B2C strategies. He directed creative advertising, trade shows, website design, print and broadcast media planning, PR, POS and packaging design, licensing and sales force support materials, market research and competitive analysis. He also

served as creative director and

photographer for print ad cam-

paigns across all brands and oversaw product placement in films, celebrity dressing and endorsements.

An affable thought leader known for crafting and executing the requisite vision to achieve branding and mar-

keting objectives, Riego offers a unique blend of ingenuity and acu-

men essential in the judicious use of corporate resources.

Originally from St. Louis but New York City based for 17 years, Riego describes himself as having 'Mid-

western manners and New York City sensibilities.’ He earned his bachelors degree in Advertising with a minor in Textiles from the University of Missouri -- Columbia.

As Senior VP of Marketing at Jordache Enterprises, he served in a high output role at the multi-channel manufacturer of men’s, women’s and children’s apparel. He led a small yet efficient team supporting multiple brands, developed budgets, worked closely with merchandising and sales VPs on their product lines, defined marketing objectives and

Riego is a 17-year NYC marketing

and communications veteran

1

BUSINESS DEVELOPMENT

Identifies opportunities to expand a brand's distribution and reach. Develops new profit centers that are a natural extension of a company's products or services.

2

CREATIVE DIRECTION

Leads creative direction for any form of visual communi-cations including web design, shoots, product videos, print and TV ads, collateral and brand identity.

A Riego-written and photographed

billboard at NYC's Times Square

Brand Strategy

Development &

Execution

Print Production

Processes & Sourcing

Market Research

& Competitive Analysis

POS, Collateral,

Visuals Development

Agency / Vendor

Selection & Management

New Business

Development & Licensing

Client Relationship

Management

Staff Hiring, Training

& Management

3

PUBLIC RELATIONS

Develops PR strategies to drive awareness, shape and elevate brand perception,

and achieve wide press coverage and exponential media impressions.

4

MEDIA PLANNING

Develops impactful strategies in endemic and non-endemic media outlets. Negotiates lowest rates and secures ‘value-added’ packages to maximize budgets.

8

INTERIOR DESIGN

Designed retail, residential, corporate and showroom spaces. Seasoned in sourcing and selecting vendors,

including casegoods.

9

ENTREPRENEUR

Founded several businesses since 1993: ad agency, photo studio, marketing consultancy and a popular NYC-based retail services company.

POSTS HELD

Account Services

VP Account Director

SVP Marketing

Founder