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HIGHLIGHTS

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FS VENTURES

Designed, developed and financed an image-based B2B2C marketing app (search and discovery) platform.  Unlike incumbent crowd-sourced

business search apps, it is instead 'brand-sourced', giving businesses full control of their branding and content, including promotions. Notably, it features no contro-versial algorithms that prioritize

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or give prefernce to premium paying advertisers.  The platform is scheduled for launch in Q1 2023 beginning in the United States and rolling out worldwide thereafter.

BIRDS & FELLAS

Conceptualized, launched and eventually sold at a profit Birds & Fellas, a busy, full-service men’s and women's hair studio located in downtown Manhattan’s über-trendy East Village.  The company was featured in numerous national and regional consumer publications and counted fashion editors, pop musicians, celebrities and influential NYC-based 'technorati’ among its clients (incuding the founders of FourSquare, Google corporate employees and Seamless staffers).

With no prior hair industry experience and against a down economy, the company’s revenues experienced double-digit growth year-over-year since its 2008 launch and more than doubled its staff to coincide with a move to a new and much larger location.

Saved the corporation $1.3M

within the first month of hire by renegotiating all print media contracts.

 

Identified an opportunity within the Hispanic market, creating a new business in the mass channel.

 

Achieved frequent national media exposure through highly success-ful public relations campaigns.

​

Designed showrooms and confer-

JORDACHE

AMMIRATI

PURIS LINTAS

Established corporate identity, branding elements, product- and color-naming conventions, and a distinct brand personality and tone for this technology startup in the $5B crafting market.

CRAFTWELL

Designed and directed its largest and highest-profile tradeshow booth, lauded internally and by the trade market.

 

One-upped category leaders by elevating the product’s capabilities and energizing the brand with a popular Project Runway designer.

 

Developed community-driven content and redesigned its e-commerce website interface.

 

Increased ad volume per dollar by renegotiating all existing print media rates. 

Wrote “Cut Loose!”, a simple yet

succinct brand slogan that

referenced

perfectly the product’s proprietary

and

'How-to' product video

revolutionary key function: cutting materials without the need for a stabilizing mat.

SELECT NY

Provided director-level manage-ment of senior account executives at one of the largest global advertising agencies at the time (5000+ employees worldwide; 300+ NY-based personnel).  Managed agency relationships with national clients, including Burger King, BMW, DreamWorks and Four Seasons Hotels and

Resorts.  

ence areas and selected case goods and furnishings for the

corporate

headquarters.

​

Advanced

Jordache’s

brand aware-

ness ranking

from #55 to

#30 within two years

in the industry's Top

100 American Brands Survey.

DANSKIN

Updated Danskin branding to signal and invite a fresh new look at the brand.

 

Negotiated exclusive endorse-ment deal with the New York Radio City Rockettes for Danskin legwear.

Co-developed brand extensions that provided entrée into higher price-point distribution channels.  Increased overall quality, quantity and frequency of PR ‘hits’.

 

Advanced Danskin’s brand awareness ranking from #36 to #23 within two years in the industry’s TOP 100 BRANDS

SURVEY.

Pitched and secured new business and managed existing accounts for the New York office of this international advertising agency.  Developed ad campaigns for clients, including Adidas, Coty Fragrances, Davidoff Cool Water, Bogner and Jordache. Managed a team of creatives and account executives.  

AT&T

Recruited by the largest consumer and business long distance provider in the U.S. at the time (market capitalization of $80 billion). Held responsibility for co-managing its significant national print media budget; moved on to the Business Markets Division, where he man-aged an internal and external marketing team.

 

•  Negotiated lowest CPM rates across all print media to maximize ad volume per dollar

 

• Shaped high-impact, competitive marketing messages within a highly competitive telecom arena by leveraging category advantages

 

•  Managed vendors in development and production of fast-turnaround national television spots  

>> Increased ad volume per dollar by 35% within 30 days of hire by renegotiating ad media rates. 

Upgraded the e-commerce site’s product and visual presentation, increasing page-views, return traffic

and conversion rates.

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