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Senior Marketing Executive
focused on enhancing brands, propelling
awareness and driving demand
WORK
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RIEGO'S WORK IN ADVERTISING & PUBLIC RELATIONS
VERA WANG
shows off her supply of
Danskin leggings from her closet at home on the Oprah Winfrey show
JESSICA SIMPSON
clad in Jordache Vintage featuring a Swarovski
horse logo on her way
to a David Letterman guest appearance
LINDSAY LOHAN
w/ USHER
Launched Jordache Vintage at Fred Segal & other key L.A. stores frequented by young Hollywood
PHOTOGRAPHY
Brand imagery shot by Riego for US Polo & Maurice Sasson, two of the coterie of fashion brands owned by Jordache Enterprises
ADWEEK
Brand new tagline & ad campaign featured in AdWeek:
"JORDACHE.
JEANS WITH HORSE POWER."
ELIZABETH HURLEY
appearing in a Jordache ad, garnered national coverage
on Access Hollywood, E.T.
& many others
COOL WATER
Managed development of the long-running print ad campaign for this internationally successful fragrance
e-CRAFT pushed the boundary of what a paper-cutting machine can do by commissioning a Project Runway designer to create dresses with it
CRAFTWELL
A print campaign by Riego for a sleek paper-cutting device used in the $5B crafting market
HEIDI KLUM
At the height of Project Runway's success,
co-branded Jordache
with Heidi Klum
USA TODAY
Created a $1,500.00
Swarovski-encrusted
Jordache Jean for the
Academy Awards, landing nationwide coverage
in USA Today
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