Senior Marketing Executive
focused on enhancing brands, propelling
awareness and driving demand
PERSONAL INTERESTS
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INDUSTRIAL DESIGN • ARCHITECTURE • INTERIORS
FURNITURE • FURNISHINGS • TRAVEL
DESIGN MATTERS
[ and other matters of the art ]
Riego is a lifelong devotee of modern design. Long before his career in
marketing and communications, he had in his youth aspired to become an architect.
severe nor stark. He is an ardent reader of national and international shelter publications -- and a collector of design, interiors and architectural coffee table books.
Despite the deviation, he maintains a fanatical enthusiasm for modern architecture, interiors, furniture and furnishings. He has a healthy obsession for chairs (with a near-encyclopedic knowledge of iconic seating and their designers), lamps and clocks -- with or without pedigree, so long as they are
strikingly designed and well-made.
He admires the work of both commercial and esoteric industrial designers past and present: Vico Magistretti, the Eames’s, Theodore Waddell, Florence Knoll, Jasper Morrison and Konstantin Grcic. Beyond furniture, he appreciates
His aesthetic is rooted in the mid-century ethos of clean lines, yet is never
good design in everything from toasters to watches to sneakers.
Riego's NYC loft
THE MODERNISTS
Designers Riego
esteems:
Vico Magistretti
Eileen Gray
Ingo Maurer
Theodore Waddell
Konstantin Grcic
Dieter Rams
THE MAKERS
Vendor-brands
he favors:
Knoll
Artemide
Herman Miller
Flos
de la Espada
Vitra
Riego's prized objets
a. matte black Tolomeo Mega
b. credenza by USM Modular
c. Konstantin Grcic cement chair
d. limited edition Tizio lamp
"Design is not just what it looks like and feels like.
Design is how it works."
-- Steve Jobs
An intrepid traveler, Riego seeks the most immersive
experiences when abroad. He prefers places favored
by locals and visits design centers and shopping
destinations to observe local consumer culture and draw inspiration for design, merchandising, communications
and marketing. Multicultural himself, he has an innate
understanding of how culture can color commerce.
AN INTERNATIONAL PERSPECTIVE
NEW YORK
Riego’s duplex loft on Cooper Square
in NYC's hip East Village neighborhood.
He designed the all-white interior and furnished it with key items from Cassina, Kartell, Bosch, Franke and a credenza he designed to conceal A/V devices and features a slide-out cocktail bar.
CHICAGO
He also called Lakeview, Chicago home
with a 2BR loft whose interior he designed
to resemble a boutique hotel with dark
walls and a textured palette. It features
a private elevator and two large
balconies with views of the city skyline.
LOS ANGELES
Riego's Fashion District loft in downtown L.A.
-- a cool, urban industrial space warmed
by a cosmopolitan refinement.